Capabilities

Brand decisions are business decisions.

How we help

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Businesses are at a critical inflection point today. Everyone needs to respond to a changing world. Leaders recognize that staying relevant means having the determination to take on really hard problems—and the tools to simplify complex solutions.

We can go fast, with short sprints to tackle a focused, timely problem. And we can go deep, building ongoing relationships as trusted partners for 
the long term.

Launching 
a company
Launching a company
We power the launch of new ventures with strategic, clarifying stories, new names, and identities.
Reinventing a business
Reinventing a business
Businesses rely on us at pivotal moments to navigate change using brand as their compass.
Evolving 
a purpose
Evolving a purpose
We help organizations articulate why they do what they do—and why anyone should care.
Naming a new anything
Naming a new anything
We bring rigor and inspiration together to name new companies, products, platforms, and categories.
Reinvigorating company culture
Reinvigorating company culture
Clients turn to us for insights into the magic that animates their organization, to energize from within.
Taking a stand on issues that matter
Taking a stand on issues that matter
Every organization has their part to play—we help them meet the moment by flexing their superpower.
Developing thought leadership
Developing thought leadership
We work with founders and leaders to voice new ideas that move the needle on the culture.
Merging with or acquiring another company
Merging with or acquiring another company
We help catalyze successful brand marriages with careful planning and strategic honesty.
Creating brand partnerships
Creating brand partnerships
Brands can come together in surprising ways. We create strategies to build new hybrid value and equity.
Raising capital
Raising capital
Investors are people, too. We tell your story in ways that build love and open checkbooks.
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“They built a strategic path 
to help us reinvent our brand while gaining important buy-in from leadership. The result was a powerful brand that leveraged the best of our company’s history while positioning us for the future.

Portia Mount
Topcoder
Lot21

"What sets Djinn apart is not just their unparalleled talent for turning our aspirations into cohesive brand strategies. It's %%their philosophical alignment with our purpose and their emotive approach that humanizes our work.%% Their curiosity sparks more insightful questions and a deeper understanding, making our content more meaningful. I’m repeatedly drawn back to our highly collaborative, thoroughly committed, decades-long relationship, and I always look forward to our next call."

Lew Epstein
Lot21
Topcoder

“They built a strategic path to help us reinvent our brand while gaining important buy-in from leadership. %%The result was a powerful brand that leveraged the best of our company’s history while positioning us for the future.%%”

Portia Mount
Topcoder

We founded the Djinn Dept. to help companies in moments of transition.
We work with some of the biggest companies in the world, as well as tiny startups and nonprofits with huge ambitions. We help our clients define and then achieve their goals so they can deliver groundbreaking solutions for their industries and beyond.

Microsoft
Steelcase
Proprio
International Futures
The Soft Road
Topcoder
The Waves
Lot 21
IBM
Wheelhouse
Societal Dynamics
Kiddo
Google
Coalesse
iYA
Skype
Djinn with us
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